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👉 This position is being offered through a reputable Executive Search agency specializing in high-level talent acquisition for the financial technology sector.
💬 Full details of the employer will be provided to candidates who are selected for an interview.
WIP partners with leading employers and agencies to identify and bring only the best opportunities to WIP’s talents and recruiters.
Company:
Our client is a next-generation mobile-first digital bank in Central Asia, built from the ground up to deliver a seamless app-based financial experience.
With over 1 million app downloads and a rapidly growing user base, the bank has made a strong market entry, driven by its flagship instant credit product. A broader retail suite — including deposits, debit cards, and contactless payments — is actively being rolled out.
The bank is powered by proprietary tech infrastructure, robust self-service capabilities, and a design-first mindset — positioning it to become a digital banking leader in one of the world’s most dynamic fintech markets.
Role
We are hiring a Head of Performance Marketing & Digital Sales to lead all paid acquisition and direct digital growth initiatives. This role will sit at the intersection of marketing, product, and commercial teams — fully responsible for traffic generation, conversion optimization, and performance across all digital sales channels (app installs, onboarding, usage, cross-sell).
You’ll design and own the full paid funnel strategy, from CAC to LTV, and directly impact the company’s monthly active users and revenue targets.
Key Responsibilities:
- Develop and execute the full performance marketing strategy across paid media (Meta, Google, YouTube, TikTok, programmatic, affiliates, influencers, Telegram, etc.).
- Own and manage key acquisition and activation KPIs: CPI, CAC, CPL, CPA, CVR, ROAS, ROMI.
- Lead end-to-end media planning, budgeting, channel testing, and scaling strategies.
- Oversee performance creatives: static, video, UGC, dynamic formats, localized copy — in close collaboration with internal and external creative resources.
- Build and manage campaigns for user acquisition, reactivation, referrals, cross-sell (deposits, debit card, NFC, etc.).
- Collaborate with Product and Growth to optimize conversion flows: onboarding, KYC, first transaction, activation triggers.
- Manage and mentor a growing team of digital marketers, analysts, and agency partners.
- Establish attribution models, marketing mix analysis, and dashboards in collaboration with Data & BI.
- Ensure compliance with local ad regulations and transparency in all communications (based on past regulatory learnings).
- Drive experimentation culture: A/B testing, incrementality, creative testing, landing page variations.
Requirements
- 8+ years in growth, performance marketing, or user acquisition roles in fintech, banking, telecom, digital B2C or e-commerce sectors.
- Deep experience in paid digital channels and performance operations across mobile (App campaigns, ASO, CPI-based buying).
- Proven track record scaling products with large paid budgets and strict performance KPIs.
- Strong analytical mindset: experience working with attribution tools (Appsflyer, Adjust), Google Analytics, CRM and SQL dashboards.
- Ability to translate marketing metrics into business impact (CAC → Payback → LTV).
- Experience building and leading high-performing growth teams or agency networks.
- Fluent in English and Russian (Uzbek — a plus).
- Creative, agile, and commercially focused. Comfortable in fast-paced, high-autonomy environments.
Benefits
- Strategic leadership role in one of the region’s most ambitious digital banking ventures.
- Full control over acquisition and digital monetization engine.
- Competitive compensation package + performance-based bonus.
- Fast-track impact with direct access to founders and decision-makers.
- High-growth, high-scale environment with access to top-tier tools and platforms.
- The opportunity to build what legacy banks cannot: daily-used digital products that matter
Company provides relocation support and integration into Tashkent’s fintech ecosystem
Learn how to refer a candidate
- Think of the most suitable candidate you know and make sure they agree to be referred
- Fill out WIP’s referrer questionnaire
- Stake $20 for a referral to show your confidence in the candidate and commitment to their success. You'll get your stake back after the candidate's first interview.
- Complete your identity verification procedure (KYC)
- Get your reward: 20% when your candidate starts the job, with the remaining 80% paid after they complete their probationary period
