/w=3840,quality=90,fit=scale-down)
👉 This position is being offered through a reputable Executive Search agency specializing in high-level talent acquisition for the financial technology sector.
💬 Full details of the employer will be provided to candidates who are selected for an interview.
WIP partners with leading employers and agencies to identify and bring only the best opportunities to WIP’s talents and recruiters.
Company:
Our client is a next-generation mobile-first digital bank in Central Asia, built from the ground up to deliver a seamless app-based financial experience.
With over 1 million app downloads and a rapidly growing user base, the bank has made a strong market entry, driven by its flagship instant credit product. A broader retail suite — including deposits, debit cards, and contactless payments — is actively being rolled out.
The bank is powered by proprietary tech infrastructure, robust self-service capabilities, and a design-first mindset — positioning it to become a digital banking leader in one of the world’s most dynamic fintech markets.
Role
We are looking for a Chief Marketing Officer to lead the full marketing function — from paid user acquisition to brand, communications, UX, and customer engagement. This is a key executive role with direct impact on business growth, reporting to the CEO.
You’ll work cross-functionally to own the marketing strategy and execution across multiple channels and teams, building the brand and scaling the user base in a highly competitive environment.
Key Responsibilities:
- Design and execute a full-funnel growth strategy (acquisition, activation, engagement, retention).
- Lead performance marketing: paid media, programmatic, social, ASO, CRM, referral and influencer campaigns.
- Scale the brand in a B2C market: develop positioning, tone of voice, and awareness campaigns.
- Manage and grow a cross-functional in-house team (media buyers, PR, content, UX, creative, researchers).
- Partner with Product, Data and Design to optimize onboarding, in-app messaging, and conversion flows.
- Own the marketing budget and agency/vendor relationships.
- Ensure marketing is fully metrics-driven: CAC, LTV, churn, ROMI, and funnel analytics.
- Represent marketing in the leadership team and contribute to the company’s strategic roadmap.
Requirements
- 10+ years in marketing with a focus on fintech, digital banking, telecom, e-commerce or other B2C verticals.
- Proven ability to scale digital products from early-stage to millions of users.
- Deep knowledge of growth frameworks, paid channels, and performance optimization.
- Strong leadership experience across marketing subfunctions (acquisition, content, brand, research, UX).
- Comfortable building teams, setting processes, and working in high-velocity environments.
- Data-driven and product-minded; fluent in key marketing metrics and analytics.
- Fluent in English and Russian (Uzbek is a plus).
- Willing to relocate to Central Asia and work onsite with the leadership team.
Benefits
- A pivotal leadership role in one of the region’s most ambitious digital banking ventures.
- Full ownership of marketing strategy and budget.
- Competitive compensation and performance-based incentives.
- Direct access to founders and decision-makers; flat hierarchy.
- High growth potential, international exposure, and long-term impact.
Company provides relocation support and integration into Tashkent’s fintech ecosystem
Learn how to refer a candidate
- Think of the most suitable candidate you know and make sure they agree to be referred
- Fill out WIP’s referrer questionnaire
- Stake $20 for a referral to show your confidence in the candidate and commitment to their success. You'll get your stake back after the candidate's first interview.
- Complete your identity verification procedure (KYC)
- Get your reward: 20% when your candidate starts the job, with the remaining 80% paid after they complete their probationary period
